Privacy policy

Last updated: February 17, 2026

This Privacy Policy describes how PLANORA AB ("Planora", "we", "us", or "our") collects, uses and discloses personal information when you visit b2b.planorashop.com (the "Site") or otherwise interact with our business services (collectively, the "Services").

For the purposes of this Privacy Policy, “you” refers to business customers, trade partners, website visitors or other individuals whose personal data we process.

Please read this Privacy Policy carefully.

1. Company Information

PLANORA AB
c/o BRÄCK STUDIO AB
Renstiernas gata 12
116 28 Stockholm
Sweden

Organisation number: 559451-7087
VAT number: SE559451708701
Email: order@planorashop.com

For other inquiries, please refer to our contact page.

PLANORA AB is the data controller of your personal information in accordance with the EU General Data Protection Regulation (GDPR).

2. How We Collect Personal Information

We collect personal information:

  • Directly from you when you register for a business account, place an order or contact us.
  • Automatically through cookies and analytics tools when you use our Site.
  • From third-party service providers such as Shopify and payment processors.

3. What Personal Information We Collect

Depending on how you interact with us, we may collect:

Business & Contact Information

  • Name
  • Company name
  • Billing and shipping address
  • Email address
  • Telephone number
  • VAT number (where applicable)

Order & Transaction Information

  • Order history
  • Payment confirmation
  • Transaction details

Payment information is processed securely via Shopify and our payment providers. We do not store full credit card details.

Account Information

  • Login credentials
  • Account preferences

Usage Data

  • IP address
  • Browser type
  • Device information
  • Website interaction data

4. How We Use Your Personal Information

We use your personal information to:

  • Process and fulfil business orders
  • Manage and approve business accounts
  • Communicate regarding orders and account administration
  • Provide customer support
  • Improve our services and website functionality
  • Comply with accounting and legal obligations
  • Prevent fraud and protect our business

For individuals located in the EU/EEA, processing is based on:

  • Performance of a contract
  • Legal obligations
  • Legitimate business interests
  • Consent (where required)

5. Marketing Communications

Where permitted by law, we may send marketing communications about Planora products and updates.

You may unsubscribe at any time via the link provided in our emails.

Operational communications relating to orders, accounts or contractual matters will still be sent where necessary.

6. Cookies

We use cookies and similar technologies to:

  • Operate and secure our website
  • Analyse performance and usage
  • Improve user experience
  • Deliver relevant advertising

You may manage cookie preferences via your browser settings.

For information about Shopify-related cookies, please see:
https://www.shopify.com/legal/cookies

7. Sharing of Personal Information

We may share personal information with:

  • Shopify (e-commerce platform provider)
  • Payment processors
  • Shipping and logistics providers
  • IT, analytics and cloud service providers
  • Legal and regulatory authorities where required

We do not sell personal data.

8. International Transfers

Your personal data may be processed outside Sweden or the EU/EEA.

Where such transfers occur, we rely on appropriate safeguards including:

  • EU Standard Contractual Clauses
  • Adequacy decisions
  • Equivalent lawful transfer mechanisms

9. Data Retention

We retain personal data only as long as necessary to:

  • Fulfil contracts
  • Comply with accounting and tax obligations
  • Resolve disputes
  • Enforce agreements

10. Your Rights

Under GDPR, you may have the right to:

  • Access your personal data
  • Request correction
  • Request deletion
  • Restrict processing
  • Object to certain processing
  • Data portability

To exercise these rights, contact:
b2b@planorashop.com

You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY) or your local supervisory authority.

11. Security

We implement appropriate technical and organisational measures to protect personal data. However, no system can guarantee absolute security.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this Site.